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If you want to get a web user’s attention, you need to present them with something really arresting. Whether that means customized illustrations, huge type, or gorgeous photos, your landing page design needs to draw potential users in and get them to click that button, or sign up for that newsletter.
All the most attention-grabbing landing pages are the ones that make ample use of white space, allowing simple, evocative images, text and videos to speak for themselves. If you go with text as your main element, make sure to choose the perfect typography with a primary statement that is provocative and interesting. If you use photos, make sure to choose beautiful, arresting images that command attention and are a perfect fit for your subject. Or if you decide to use illustrations, take care that the style and subject matter are the right fit for your target demographic. Also, if you’re designing your vectors off of sketches, make sure to refer to this tutorial on how to vectorize your hand drawings.
Probably one of the most important elements for web design though, is the color that you choose. When beginning your design make sure to browse the web for ideas such as these pantone color inspiration designs.
Take inspiration from the collection below, which includes some of the most appealing landing pages to be found on the web:
02. Poco People
05. The Penthouse Project
06. 5 Eme Gauche
09. Square Factor
10. X-Prime Groupe
11. Psych & Psych
12. Pulp Fingers
13. Captain Dash
14. Rally Interactive
15. Able Brewing
16. Never Bland
17. Social Design House
18. Full Stop Interactive
20. We Are Int
As you can see, if you take all the useless information and extraneous images away from a landing page, you end up with a striking statement that will make people want to take a closer look. Just make sure not to go too simple; if you take absolutely all the flourishes away, you’ll end up with a sterile, boring page.
Landing page design involves a lot of guesswork; accommodating your target demographic’s interests and preferences can be a big enterprise. But if you always incorporate the principles of good design, your landing page will have a great head start.